May 2017 Google Algorithm Change


Hey Guys,

Just want to publish my 2 cents on what’s going on in the SERP world here at the end of May.

I came across this article this morning by Barry Schwartz:

google may algorithm change 2017

source: https://www.seroundtable.com/google-algorithm-update-may-17-23880.html

Please visit the original article here

Feeling a bit nervous about the potential rank changes I quickly went to scan some of my rank changes from the last few days.

Latest Google Updates

Results for some of my local clients larger search volume rankings:

search engine agorithm updates

In this example, the search volume is around 1300 per month for local search. As you can see, the time of the suspected algorithm update is among the most stable rankings over the last 30 days. I have gotten used to huge swings, which I mostly attribute to Google’s Rank Modifying Spammers Patent and Reverse Engineering Circumvention of Spam Detection Algorithms. However, when I see stability followed by a noisy third party monitor, then it makes me question the data the third party is using to quantify the results.

With that said, I don’t believe that quality is an issue with providers like Moz and SEMrush only because data is helpful, it adds to the feel of what is going on out there.

google algorithm changes

In the example above, I see a similar trend of increased stability. Although it is a lower search volume, it is a competitive high-dollar niche, so I would expect to witness real changes here too.

latest google update

This is a global high dollar niche with 720 searches per month and again we see stability.

As far as I can tell, the algorithm updates must be more related to the tools that are tracking SERP volatility rather than an actual Google algo update.

I guess we can all sit back down now. The sky isn’t falling. LOL 🙂

Paul Clukey

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